In terms of marketing with articles, among the simplest techniques is that of using article directories. It works so well because it brings in new readers to your site. Submitting to article directories is usually free and also allows you to link back to your business site. There are no limits on the number of articles you can submit. Some people even use article spinners to produce a higher volume of articles.
Be sure to have new and useful information in any email that you send out. If anyone signed up to your list thinks you're spamming them, they could report you. Give them information...